It’s not just news anymore. You guys are missing the point. The point is community. They have to figure out what other things their local community wants from them: whether it’s a booknight at the local coffee shop organized by the newspaper or whatever you want to call this new thing. People will pay for this stuff that is in their community and that makes them feel connected to each other.
In der Juni-Ausgabe des überaus empfehlenswerten Jeff Jarvis-Podcast Media Talk USA erläutert Laurel Touby (Founder & Cyberhostess von mediabistro) was ihrer Meinung nach die Zukunft der Zeitung ist.
Creating stuff that people care about, that makes them feel connected to each other in their community.
Dass das nicht so ungewöhnlich ist, wie es vielleicht zunächst klingt, beweist der Blick auf die Idee der Zeitung als Solidarsystem. Interessanter Ansatz, die Zukunft der Zeitung in der Community zu suchen …
