Retweeting a Name is a way of showing how well-read you are, how up on current events you are, how correct your politics are, or who you (sort of) know.
Unter dem Titel It’s Not What You Tweet, It’s Who You Tweet schreibt Dave Mandl eine „Short Introduction to the Retweet Economy“. Dabei stellt er interessante Beobachtungen an wie
In fact there are people who will retweet the most mundane crap imaginable if it came from a Name–the Twitter equivalent of the tried-and-true career strategy of laughing at your manager’s unfunny jokes.
