„We’re doing something different to the others – trying to integrate the machine approach and human beings. Most of us have people we know who are well informed or have great taste in certain areas and we’d like to have that available to us at all times. Any sort of navigation requires good filtering, particularly when the number one commodity for most of us is our own time.“
Der Guardian stellt The Filter vor, das Empfehlungsportal von Peter Gabriel, von dem dieser sagt, es solle ein „life jockey“ werden.
