The reputation-repair industry is already looking toward the next step in image control: forging your own online legacy before someone else does. „We’re now encouraging a proactive approach, building a wall of positive content so if negative stuff comes along, it has a harder time rising to the top,“ says International Reputation Management’s Nino Kader. This means publicizing your own positive news‚Äîawards, community service, school honors‚Äîto pre-empt bad news.
„Google Yourself‚ÄîAnd Enjoy It“ heißt der Newsweek-Artikel, in dem es um Online-Reputation und den eigenen Google-Stellenwert geht (via Brijit)
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