While eBay rose to prominence nearly a decade ago as an endless garage sale for the auctioning of collectibles and bric-a-brac, Etsy is more of an online craft fair, or art show, where the idea is that individuals can sell things that they have made. How many such people can there be? At last count, more than 70,000 — about 90 percent of whom were women — were using Etsy to peddle their jewelry, art, toys, clothes, dishware, stationery, zines and a variety of objects from the mundane to the highly idiosyncratic.
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On July 29, Etsy registered its one-millionth sale and is expecting to hit two million items sold by mid-December. Shoppers spent $4.3 million buying 300,000 items from the site’s sellers in November alone — a 43 percent increase over the previous month.
Handmade 2.0 heißt das Etsy-Porträt von Rob Walker in der New York Times, das in vier Schritten den Erfolg der Site erklärt. (via brijit)
