Many content creators believe that quality will win out, but Anderson believes that it is more about relevance than quality. He gives his children two hours of „screen time“ a week. Given the choice of watching Star Wars in high-definition or Star Wars stop-action lego animation on YouTube, they always choose YouTube, he said.
That doesn’t mean that it is the end of the blockbuster, but it is the end of the blockbuster monopoly, just as the internet has meant the end of newspapers‘ monopolies. „We need mass, and we need niche,“ he said.
Chris Anderson war zu Besuch beim Guardian um dort über Geschäftsmodelle für die Zeitung der Zukunft zu sprechen. Der Text ist lesenswert – nicht nur wegen der Episode über die Kinder des Wired-Chefs.
