They were the original users of MySpace and the first people to experiment with user-generated content sites such as YouTube, having grown bored with the portals their service providers offered.
Their tastes for email and instant messaging, music downloads and funny videos have influenced the development of the web. But now they have got money and, in some cases, families and responsibilities, and they are changing the way the internet is used.
Der Guardian erklärt, wer das Web vorantreibt: Menschen zwischen 25 und 34.