„You’re going to see more leadership brands like the Journal listening, being more solution-oriented and sitting down with clients to come up with more interesting programs along with traditional advertising.“
Mit diesen Worten erklärt Mike Jensen (Sales director South West for the Wall Street Journal Digital) laut ClickZ die Pläne seiner Zeitung, zukünftig ein „sponsored news section“ anzubieten. Bei ClickZ heißt es: „As traditional print advertising revenues dwindle, WSJ and other news organizations are searching for new means of working with advertisers, including creating sites that link their news content directly to issues a brand wants to be identified with. The sponsored microsite partnership echoes similar projects that WSJ has done with UPS, and a MarketWatch.com partnership with British Airways.“
