Mario Garcöa befasst sich in seinem (lesenswerten) Blog mit der Frage, wie die reine Online-Ausgabe einer (ehemaligen) Tageszeitung beschaffen sein soll. Dabei hat er zum Beispiel, den auf die wöchentliche Erscheinung, umgestiegende Christian Science Monitor im Auge, wenn er rät:
1.Nobody should attempt to recreate the disappearing printed newspaper into its online only edition.
2. Remember that newspapers are something you read, but the web is something you do.
3. Emphasize the cult of personality: the Internet is a highly personal medium. Bring in your best columnists.
4. Learn from social networking sites such as Twitter, Facebook, etc. and their sense of the “instantaneous” moment.
5. Redefine news, to extend it to the personal
6.Do the daily garage sale: yes, garage sales are centers of curiosity. Someone else’s trash becomes another person’s new possession.
7. Go all out to sell advertising packages in a variety of configurations.
8. Pursue highly local people coverage, down to the Little League games. Remember, nobody else will do that.
9. Use the fantastic storytelling capabilities of online to guide users thru events in the city; show me a video clip of that exhibit opening at the museum this weekend, or the local high school musical that opens tonight.
10. Nothing says that investigative pieces belong ONLY on a printed page. In fact, everything that belongs on the printed page can be enhanced and made better online, if you try.
Diese Punkte sind nicht nur aus Design-Gründen empfehlenswert (oben nur gekürzte Version), sie enthalten auch den großartigen, weil richtigen Satz: „Remember that newspapers are something you read, but the web is something you do.“
