„… newspapers need to move away from the volume-based CPM model towards more interactive ad models such as CPC [cost-per-click] or CPL [cost-per-lead] …“
Der Guardian zitiert einen Bericht von Ernst&Young zur Zukunft der Zeitung (im Netz):
„Whether publishers decide their future will remain paid-for or free, the internet will play a central role in all newspapers‘ future business models and online revenue will have to offset any losses on the print side.“
