Merlin Mann schreibt eine Antwort in neun Punkte in die 43 Folders – und zwar auf die Frage: „What Makes for a Good Blog?“ Er meint das hier:
1. Good blogs have a voice.
2. Good blogs reflect focused obsessions.
3. Good blogs are the product of “Attention times Interest.”
4. Good blog posts are made of paragraphs.
5. Good “non-post” blogs have style and curation.
6. Good blogs are weird.
7. Good blogs make you want to start your own blog.
8. Good blogs try.
9. Good blogs know when to break their own rules.
