How Newspapers Can Re-Engage with Communities

The first thing, whether you’re a newspaper editor or broadcast news director, is this simple test: Go to Flickr, Technorati and YouTube and search on your community name.
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Second, stop pretending your organization is an oracle. It’s not. You don’t know everything, and even if you did you couldn’t publish or broadcast as much as you’d like to.
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Third, make sure your audience can respond and, in many cases, join the journalistic process. Comments are only a start. (…) expand the conversation with the community in the one place where it’s already taking place: the editorial pages. Invert them. Make the printed pages the best-of and guide to a conversation the community can and should be having with itself.

Dan Gillmor interviewt Will Bunch und findet dabei heraus, How Newspapers Can Re-Engage with Communities (via)