1. Be human. You’re not a detached observer, but a participant who need to share and give back instead of just taking.
2. If you’re using Facebook just to publicize stories you have written, you’re using it wrong.
3. Remember that Facebook is about sharing, not about broadcasting.
4. It’s all about karma. The community won’t share with you unless you’ve shared (your experiences, your thoughts, your passions) with them.
aus The Journalist’s Guide to Facebook von Mashable (via)
