And any new student who is looking to make a name for themselves needs to be producing work of a consistently high standard and they must get it online. They don’t need an expensive agent, but they should indulge in some not-so-shameless online marketing. A blog, a LinkedIn page, a personal website, and postings to other respected blogs should do the trick to get any budding journalist listed on Google.
Steve Hill, freiberuflicher Journalist und Dozent an der Southampton Solent University, rät seinen Studenten, was schon forderte: Journalisten sollen online zu Marken werden. (via)