Finally, a Google acquisition of the New York Times would allow Kleiner Perkins (which would likely be assigned the task of finding new management for the paper) to attract people of great talent to a fascinating and challenging project: the reinvention of a great newspaper across multiple platforms and within a variety of applications. Even if the project failed, the knowledge gained from the undertaking would make Google a better, smarter, more deft information age company.
John Ellis spekuliert: Might Google Buy the New York Times? und listet Gründe auf, warum ein Einstieg des Suchmaschinen-Giganten bei der Traditions-Zeitung genau das Richtige sein könnte – im Kampf gegen Murdoch