The advent of the social web has created such online interaction between consumers that traditional models to research a product or service will change fundamentally.
Will Beresford, strategy director at Beyond Analysis, believes that traditional search engines will become increasingly less relevant to the consumer and that businesses will need to rethink their online strategies.
Die Prognose von Channelweb.co.uk fürs kommende Jahr: Social media to rock the web in 2008 (via)
