1. Narrow the focus.
2. Plug into a network.
3. Rolling news with views.
4. Engage with your readers.
5. Bottom up, not top down.
6. Embrace multimedia.
7. Nimble, low-cost structures.
8. Invest in the Web.
9. Shake up leadership.
10. Experiment.
Edward Roussel (Digital editor of the Telegraph Media Group) erläutert in Harvards Nieman Reports zehn Schritte, die die Zeitungsindustrie in Richtung Zukunft gehen soll.